İlays Mabel Brand Story

With Respect for the Challenges of Raising a Child

Raising a child is an incredibly complex and demanding journey that words can hardly describe. Although it is one of the most beautiful feelings in life, it also comes with many challenges. At İlays Mabel, we are here to be by your side at every step of this journey. Our goal is to provide parents with the best products to help them cope with both the emotional and physical challenges of parenthood.


The Science and Compassion Behind Our Products

Our founder, Ayşegül, is a mother with a background in human anatomy and biology, having worked for many years as a biology teacher. While facing serious health issues with her own baby, she deepened her knowledge of babywearing practices and became a certified babywearing educator. İlays Mabel was shaped through this expertise, combined with her family’s long-standing experience in textiles.


Babywearing: More Than Just Carrying

Babywearing is not only about carrying a baby physically—it also means providing them with psychological comfort and a sense of security. İlays Mabel slings are designed to fit both parent and child perfectly, with a size-free and adjustable structure. Made from cotton fabrics, our slings can be used from birth up to around 3 years, offering both comfort and support.


Emotional Bond and Everyday Comfort

İlays Mabel slings encourage the creation of a strong emotional bond between parent and child, while also giving parents the freedom to keep their hands free for daily tasks. This way, parents can strengthen their connection with their children while effortlessly managing everyday life—without any time limitations.


İlays Mabel as a Global Community

Dedicated to Ayşegül’s first daughter İlay, an angel who loved slings, what started with a small 5-meter sample fabric has grown into İlays Mabel collections that now reach parents around the world. From swaddle blankets and sleeping bags to multifunctional bags and more, we offer solutions tailored to the unique needs of every parent and baby.


Our Mission

At İlays Mabel, our mission is to provide products that support you, empower you, and help you grow together with our community throughout the challenging journey of parenthood.

Remember, you are not alone on this path—together as the İlays Mabel community, we are always stronger.